Social Media Campaigns
Clean and eye-catching social media campaigns are crucial to brand awareness. Each of these demonstrate a level of creativity while maintaining clear and consistent branding principles across the pages. Below are some of my favorite campaigns that I have designed for the OU Daily, TYM tractors, Candid Color Systems, and PartyPics.
Working for the OU Daily was one of the single best decision I made in college. Starting as a freshman not only did it give me experience in the field, I also met some of the best people who got me through my first two years of college. But you're here for the juice, the money, the details.
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This campaign was launched for OU's Sooner Saturday 2022. The goal was to introduce people to Norman, to OU's campus, and to the OU Daily if they were interested being a part of our team. Part of the campaign goal was also to introduce visitors to Norman news and culture. We released a tabloid for this event with information about football, a letter to prospective students, and a list of Norman's essential eats.
This campaign was launched in fall of 2021 when the OU Daily released a mobile app. This is to date one of my favorite projects I ave worked on. From design and development to release, it was such a unique and fulfilling experience through the OU Daily. Our goal was to encourage and increase downloads of the OU Daily app. This also allowed us to release breaking news stories prior to competing local newspapers because we could release stories through push notifications, which supported our clicks and minutes spent on the website.
These posts are not a part of a campaign but represent work I did for TYM tractors as part of an internship. This internship got me out of my comfort zone using social media to target a very niche audience with a very niche product. At TYM I gained experience in influecner marketing and trade show management. These two are some of my favorite and highest performing posts during that summer.
In August of 2022, I signed on my first full-time social media job where I took on four different brands with a number of different profiles for each. I also got the opportunity to build the launch for the newest brand, NowCandid, which is where these posts are from. After research, we launched this software with a great social media response, and have maintained it throughout my tenure.
At my current job, I got to work on two launches, one for the software NowCandid, and another for a national brand PartyPics. For PartyPics, we created local licensees and campus rep positions. These positions will be open for anyone, but most beneficial for students and younger entrepreneurs. We are targeting a young, trendy audience who is interested in photography and starting a business.