Work
Experience
Sep 2024 - Present
Candid Color Systems — Composite Marketing Specialist
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Researched and developed a comprehensive booklet explaining volume composite photography to photographers
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Redesigned and optimized the composite photography email campaign for our retail division, PartyPics
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Designed and developed new products and coordinated the announcement and release of these products to internal customers
Aug 2022 - Sep 2024
Candid Color Systems — Social Media Specialist
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Launched and maintained new social media pages with a consistent content calendar to strategically feature programs and workflows available with the software
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Managed incoming messages across social platforms to distribute sales leads and provide exceptional customer service to people who have engaged with our account
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Oversaw 5 brands' social media presences, including designing graphics and filming video content for a total of 14 social media profiles, ensuring visual consistency and brand alignment
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Developed and executed comprehensive social media strategies that aligned with company objectives, contributing to a 438% growth in follower base
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Collaborated cross-functionally with marketing, sales, and customer support teams on integrated campaigns, ensuring consistency in messaging and branding across 5 brands
Summer 2022
Marketing Intern — TYM Tractors
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Created and maintained a consistent social posting schedule to effectively reach a relevant audience, generating a 465% growth in accounts reached, 123% growth in impressions and a 907% growth in engagements
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Designed and pitched booth layouts for upcoming trade shows to best display the product and allow for customer interaction
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Researched and presented proposals for new influencer contracts, including finding accounts, writing and editing contracts, and presenting the benefits of agreements with these influencers
Aug 2020 - Aug 2022
The OU Daily — Engagement Editor
Newsletters
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Revamped the daily newsletter product, generating a 277% growth in subscribers, 366% growth in opens and 174% growth in clicks. Created a new newsletter that focuses on OU football, which has over 5,200 subscribers and an average open rate of 23% and a 5% click rate. Created special edition newsletters that encompass consistent branding for The Daily and promote product including the paper, podcasts and The Daily’s magazine. Kept detailed data on each newsletter to inform decisions about future efforts.
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Implemented a consistent content calendar to best capitalize on the algorithm and efficiently delegated production to staff members. Worked on breaking news events and prepared multiple drafts for possible outcomes in breaking news scenarios including Julius Jones’ commutation, Lincoln Riley’s departure and OU hiring a head coach.
OU Daily App
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Worked with developers to create and advertise for The OU Daily app. Manage automatic push notifications, and create and manage manual notifications. Gained 211 users in two months with seven minutes of average engagement per user and an average of six engaged sessions per user
May 2017 - August 2021
Town of Erie: Parks and Recreation — Guest Service Attendant
​Worked closely with numerous departments to ensure the center could handle all its daily activities along with members working out in the facility. Also handled any emergency situations that would arise including medical emergencies, missing children, gas leaks, and hostile customers. Cared for every customer as an individual, as well as part of our community, to ensure their visit to the facility was exemplary.
Education
Class of 2024
University of Oklahoma
Gaylord College of Journalism and Mass Communication
Bachelor's Degree in journalism, major in public relations
Minors in digital marketing and political science