Newsletters

Daily Newsletters

Every weekday, OU Daily readers receive a newsletter highlighting the top headlines from the day(s) prior. This newsletter generated a 277% growth in subscribers since August 2020. The daily newsletter also has a 366% growth in opens and 174% growth in clicks. I have established a consistent voice and branding throughout each newsletter, including special editions and our football newsletter. Below are some of the best performers.

April 19, 2021

OU football players allegedly involved in robbery; Lincoln Riley releases Chandler Morris

Also, Mr. and Ms. Asian OU contestants see opportunity to support community after recent hate crimes

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April 15, 2021

OU freshman's racist messages from high school reinforce need for new diversity training

Also, OU softball's pitching staff 'untested' after 22 run-rule victories

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November 23, 2020

Bedlam Weekend Recap

OU distribution plan for COVID-19 vaccine; Sooner football Bedlam summary

2021 Oklahoma Society of Professional Journalists Awards

Third Place, Online Community Engagement

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December 11, 2020

Friday News

Gov. Stitt issues more restrictions; OU hopes to begin phase 1 of COVID-19 vaccinations next week

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August 30, 2021

OU police investigate 'concerning' claims surrounding fraternity initiation

Also, Joe Castiglione says contingencies in place with Hurricane Ida making landfall

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Football Newsletters

Football is a huge part of the culture in Oklahoma, and many OU Daily readers are OU football fans, and metrics continue to support this. I was able to take this newsletter and redesign it so it effectively summarized a game's highlights the morning after. In the fall semester of 2021, I created a twice-weekly football-focused newsletter to continue to bring this news to the readers who are interested. This newsletter has a 23% average open rate and a 6% average click rate. Below are some of the highest performers.